January 23, 2015~ Who's Changing the Auto Industry for the Better-For Everyone's Benefit ?

Today’s acknowledgement goes out to Julio Rodriguez- Sales Manager~Nissan, FL

"The sales process should be more about empathizing with the wants and needs of the customer, and not on the salesman's wants and needs to make a sale. To be a good salesman, the objective is to interact with your customer on a personal level that goes far beyond the boundaries of finance. Every customer is different; every customer has their own life that exists outside the confines of your dealership that includes several factors that the salesman has no control over, which can hinder the customer’s decision to buy. Everything from what the customer had for breakfast, to theirs son's 3pm soccer match, to a death in the family, can all weigh in on a customer’s mind, potentially preventing a sale. The goal of a good salesman should be to connect with each customer on a personal level. By simply asking the right questions, a salesman can be a customer’s trusted friend, and create a buffer of comfort, in lieu of a wall of objection.
As friends, I stay on my friend’s side until the very end of the sales process and beyond, so that the guest feels that I am helping them and that I am not the decision maker. By building a personal relationship from the beginning, I always stay friends with the guest regardless of the outcome of the transaction. Since I am always on their side, working with them as a trusted friend, they will feel very comfortable sending referrals to me in the future."

Congratulations Julio! Thank you for representing our industry well, and changing it for the better!