Who’s changing the Auto Industry Today for the Better – For Everyone’s Benefit ?

Today’s acknowledgement goes out to David Ledesma, Professional Salesperson, Tipton Honda


"In the world of sales people don't care how much you know, until they know how much you care. Salespeople not only have to show them love but, also show them enthusiasm in the customer, yourself and everything you’re talking about. The car buying experience can be an uncomfortable, intimidating, time consuming, experience to most customers; that is why we as salespeople need to focus on creating a loving, pleasurable, understanding, enthusiastic, knowledgeable experience, and by doing so the sales will take care of themselves with emphasis on loving your customer. What I like to do is repeat to the customer everything that we talked about throughout the sale with relevance to a purchase to show the customer I was paying attention to their need regarding how the product will suit all his/her family or work and or pleasure needs. By doing this the customer feels like he/she is not the only one (They now have a friend) trying to get the car best suited for him/her. The customer is already coming in with a lot of things to worry about. If these tasks are well applied you will have removed all fears, customer drops his fear, hence you have a faster friendlier close with more gross and a good friend that gives you quality referrals. "

Congratulations David ! Thank you for representing our industry well, and changing it for the better !