February 23, 2015~ Who’s changing the Auto Industry Today for the Better – For Everyone’s Benefit ?

Today’s acknowledgement goes out to Myron Nakayama, Sales Manager, Aloha Kia – Nimitz

“I have a dual role as Certified Premier Salesperson and Finance Manager. I now have the confidence in knowing that I am in legal compliance dealing with every customer, and more aware of the laws and requirements that must be used with every customer who comes to this dealership . When I am in the finance seat, I am able to give the customer the feeling he or she is not dealing with just another car dealership, but a dealership that truly cares about the customer and wants to earn their continued trust and business. Showing a customer that you are working with them, and not against them, will help build a much stronger relationship.
Learning a different approach to the Finance products, and using the benefits as the close tool has really helped me make the presentation much faster, easier, and a lot smoother. In a car deal, the best situation is for the customer is to feel that--It is a win/win situation.The benefits approach really cuts down on the customer objection to price when it is done correctly!
Knowing Subprime structures, lending guidelines, how lenders think and why they say yes or no, has given me the knowledge and confidence to structure deals, and talk with those lenders to get more subprime deals bought and not lose potential deals because of errors. Understanding how lenders think, and being prepared and able to have logical and well thought out responses to lender concerns, I am able to get more paper bought and get more advance, which benefits the dealership and the Finance Department.
I have a lot more confidence when I speak to lease customers as well. In the past, if a customer had questions about their lease, I felt very uncomfortable answering questions. I now have the knowledge to answer questions with confidence and explain the difference between buy versus lease benefits to the customer. I also understand the workings of a lease payment and how it can be presented to the customer positively. With this knowledge I am able to hold gross better and market more product to the lease customer. The question, “Which is better for me,” can be addressed with more confidence and can be explained simply, so it’s easy for them to understand.
I always make it a point to represent Aloha Kia to the best of my abilities. Having a concrete foundation, and understanding my role as a Finance Manager, I am able to create loyal customers who will come back to purchase again. I feel that for those who embrace the knowledge.... and use it, will become much better at their profession.”

Congratulations Myron ! Thank you for representing our industry well, and changing it for the better!