February 5th, 2015~ Who’s changing the Auto Industry Today for the Better – For Everyone’s Benefit ?

Today’s acknowledgement goes out to Rory Jones, Professional Salesperson~ Aloha Auto Group, Hawaii


“I have been focusing on changing specific behaviors, by building a strong, personal relationship with my customers, and that has helped me to increase my effectiveness as a Sales Consultant. I have put several of the 'Sales Best Practices' to use, and I have seen a marked increase in my sales abilities… I have seen my sales increase by almost 20% ! Last month, this dealership realized a significant increase in unit volume and I had MY best Monthly Sales Volume ever!
When I first started selling cars, I found it difficult to not give the customer a 'special price' or a 'great incentive' deal, immediately. I was eager to give technical information and quickly get to a price he would be happy with, not realizing I was going about the process of the sale in a backwards way. I've learned that you can't merely sell a car, you must first sell yourself and become a trusted friend that has the customers best interest at heart rather than someone just looking to sell them something. I also learned that to leave the pricing of the vehicles to my Manager almost always results in higher gross AND a happier customer. I now make certain that the customer knows that I'm on THEIR side in this process, and If I can relieve the stress of price negotiation with a non- confrontational approach, the whole sales process becomes more effective. It's ‘US’ negotiating with the desk.
I treat this as my profession, not just my job, and when I put the skills I have acquired into action, I increase my income significantly. As I gain more experience, I realize the hardest part of selling is UN-learning bad behaviors, rather than learning new ones.”

Congratulations Rory! Thank you for representing our industry well, and changing it for the better!